Marketing real estate in Naples for sale by owner is about control of the advertising and not cutting out the Realtors. Back two years ago when the market was strong the savvy FSBO (for sale by owner) home seller still needed the massive exposure of the Multiple Listing Service (MLS). Why you ask?

Your local Realtors have access to the bulk of potential buyers for property in your neighborhood! You see, buyers like to use the services of local Realtors to find homes! It’s free for them and saves a ton of time and effort when searching for a home. Plus a large number of buyers come from outside the state or the country.

So, now that we know that the Realtors are our freinds and their service is vital to our marketing campaign lets explore how we will need them. We are not concerned with the agent that wants to list our property and take control of the advertising. We want to maintain that control so our focus is on the Realtor with the qualified buyers. How do we focus on a Naples area Realtor with the buyers without listing our property with them? Here is the answer and the solution to the first part of your agressive marketing campaign!

The solution to Naples for sale by owner is Naples flat fee MLS and Internet marketing. With this marketing plan you are going to follow the proven formula of flat fee MLS which simply means you are going to list your property on the local Sunshine MLS through a Naples or Bonita Springs member Realtor for a flat fee. Instead of paying a listing commission of about 3% you are going to pay a one time flat fee to get your property listing posted. My company, Realty Mart America charges a one time flat fee of $250 to list your real estate on the Sunshine MLS in Naples. We have been offering this service since 1998 exclusively throughout the state.

I have a detailed post about how to utilize Flat Fee MLS Florida and Internet marketing so rather than repeat the stragegy again I will just refer you to that post. Just click on the above link ” flat fee MLS Florida” to read the post about using Naples flat fee MLS to your advantage.

Please take the time to read it. This stuff really works and we have been proving it for over ten years. Since 1998 Realty Mart America has helped savvy Florida home sellers market and sell over three hundred million dollars in real estate.

If you want to get the edge on the other local inventory for sale and use the powers of Naples flat fee MLS then you have to take advantage of the proven techniques that your neighbors are not aware of and stand out as the best property for the money in your area!

Technorati Tags: Naples flat fee MLS, Naples for sale by owner

BACKLINKING…

Building relevant backlinks will help you rank your website in the top position on major search engines and effectively market your Florida home by owner! Think of a link as a vote for your website by another website! Backlinks are links on one website that lead back to another website!

Without going into the different types of linking strategies and the history of backlinking I’m going to avoid the technical stuff and say backlinks are the lifeblood of search engine positioning. So how do I get backlinks to my Florida for sale by owner blog and strengthen the authority of my online presence?

To simplify the backlinking process you are going to sign up for a few free accounts at Squidoo.com, Hubpages.com and Wordpress.com. Follow the same process as my post on flat fee MLS and blogging.

Create a Squidoo Lens…Write a 500 to 600 word article about your home, community and any selling features you can think of. The title of your article and keywords should be themed around your real estate or in other words they should be the same as what potential buyers would type in the search engines to find your property. You will want to create two anchor text links in your article leading back to your blog! Squidoo.com has simple instructions on their site for creating a link using achor text. Just remember that your anchor text should be your keyword.

The video below covers this and also you can Google the keyword phrase “anchor text tutorial” and get some easy instructions.

Follow the same Squidoo procedure and write an article on Hubpages.com and Wordpress.com.
Now you have three pretty good one-way backlinks pointing to your main blog giving it some authority and helping in the search engine rankings for your keyword phrase.

Build more pages and creat more backlinks to make your blog ever stronger.   

Here is a great video on building a squidoo lens and then backlinking it to your blog…

Technorati Tags: Flat Fee MLS Florida,, Florida for sale by owner

Get to know the keywords that will launch your real estate and sell your Florida home FSBO (for-sale-by-owner) combined with flat fee MLS Florida!

What is a keyword really? Why is it important for me to understand keywords? I just want to sell my Florida home FSBO?

Lets keep it simple!

A keyword is the word that your targeted Floirda home buying prospect is going to type into the search engines to find your FSBO property. A keyword is the description and location of your property! The goal is to find keywords that are used by a large enough number of potential home buyers who are interested in buying a property like yours. Its best to be the big fish in a small pond if you want to have the possibility of positioning your blog on the first page of the search engine results pages!

For example, if you have a home for sale in Daytona Beach, it is not worth trying to rank high on Google for the keyword “Florida home for sale” Just about every person searching for the phrase “Florida home for sale” most likely is not interested in Daytona Beach, and are not your local prospects.

A better keyword selection would be targeted to your local market and you would have a much better chance of a high ranking for “Daytona Beach home for sale” or “Daytona Beach Oceanfront Condo”

Be the big fish in a small pond and find keyword phrases that are specific to your local real estate market.

Including Internet marketing with Florida flat fee MLS will spotlight your real estate and boost a massive global campaign!

Here is a great video on the subject of keyword research…

Technorati Tags: sell your florida home fsbo

For Sale By Owner MLS & Social Networking Is The Secret Sauce Of Marketing Strategy…

For sale by owner MLS or Flat Fee MLS in Florida can be greatly enhanced by taking advantage of several proven Internet marketing strategies. In previous blog posts we covered video marketing, blogging and the importance of keywords. Today I want to tak about Social Bookmarking.

This will require a little work but its that needed extra effort that gets your property to stand out online. I’m not going into all the details about social networking but i’m sure you have heard about sites like Twitter, Digg, Facebook, etc. There are huge amounts of traffic and by using a free tool you are going to tell the world and Google about your blog.

Everytime you post a piece of content on the Internet you need to social bookmark it! Social bookmarking sites are designed to inform others about sites that you think are interesting. Sites that are social bookmarked are looked at and indexed much faster by Google. How do I social bookmark my blog posts you ask?

Go to www.SocialMarketer .com and on the main page you will see a list of about 40 social bookmarking sites. You won’t need to submit your new post to all of them, just a few. You will first need to establish an account with each social bookmarking site that you submit your post to but you really only need sign up with a few of them. I recommend using Twitter, Digg, propeller.com, delicious.com, folkd.com and Mixx.com.

Here is an excellent video to show you step-by-step how to sign up for your accounts and submit your new content. Social bookmarking is all free and it is the next step to turning your blog into a powerhouse website! This stuff really works and its a good marketing model for your business as well!

Realty-Mart America is offering a huge limited time discount on Flat fee MLS Florida home listing service. List ofr up to a year on your local Florida Realtor MLS for just $199.

Technorati Tags: By Owner MLS Florida, Flat Fee MLS Florida,, For Sale By Owner MLS Florida

Our program has no add-on charges like many brokers have. We never charge for making changes to your listing such as price changes or temporary phone number changes when you go out of town.

I started Realty-Mart America in 1998 exclusively for flat fee MLS. Please feel free to contact anytime with any questions about selling your Florida home.

Click here to find out more about our $199 flat fee MLS listing special!

Randy Bess

Broker

Realty-Mart America

Technorati Tags: flat fee mls listing

Flat Fee MLS Florida & Blogging Strategies To Market Your Real Estate Globally…

Flat Fee MLS Florida gets the local Realtors motivated if you’re using the flat fee MLS Florida commission marketing technique we discussed in the first post! And you are getting worldwide exposure if you have taken advantage of the video marketing strategy. Now we are going to discuss blogging and where you can get your own blog for FREE!

What is a blog? According to the definition in Wikipedia a blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

My definition is simply that blogs have become the next generation marketing tool with the ability to plug your blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your targeted audience.

A blog is an amazing marketing tool that can be optimized to move up in the search engine rankings much faster than a typical website. Now I’m going to show you how a blog can help you gain even greater exposure and help you have a greater chance of selling your real estate faster.

I talked about keywords in the post about video marketing and how you want your video themed and keyword rich with the phrases that your tageted buyer would type into the search engines to find your property. That is the same formula we want to use with your blog. If you are selling a beachfront condo in Miami’s “South Beach” your keyword phrases may include the following: “South Beach Condo”, “Miami Beach Condo”, “Florida Beachfront Condo”, “Miami Condominium”, etc.

Remember to theme your blog title and subtitle with your keywords…

Now, why a blog you ask? First of all you are going to find that Google loves blogs and they rank very high on Google’s search engine results page quickly. Use the localized keywords in you title and your article and you could see faster results. What does this mean to me and what’s the advantage of a blog when selling my real estate?

As I mentioned Google loves blogs! A blog gives you added exposure in the search engines. When a potential buyer does a search using a keyword that describes your property the primary goal is that you will come up on the first page of Google. By localizing your keywords with phrases like “Miami Beach Condo For Sale” or “Looking for South Beach Condo” you have a good chance at page one! You can find out how many times a keyword is searched by using Google’s free Keyword tool. More about that in another post.

Other Advantages…

You will have a website address with your blog! You can write short posts in your blog about everything that makes your property so special and you don’t have to do it all at once. Every few days or once a week write a new post consisting of a short two or three paragraphs about things that buyers would want to know about. Write about the neighborhood, the new up-grades, added features, and the schools. The list is endless and what a great advantage over everybody else in your area.

Another Advantage…

Put the website address on your YouTube video page in the description section so potential buyers that find you on YouTube will have access to tons of specific details about your property. “Content is King!” Next I’m going to tell you where you can get a free Blog.

Go to Wordpress.com and sign up for your free blog. They offer some good tutorials on setting it up. You can also find excellent video tutorials on YouTube. I’m going into the process of setting up a blog today but maybe in future post. I found this great video tutorial on setting up a Wordpress blog.

 Happy blogging!

Technorati Tags: Flat Fee MLS Florida,, Florida FSBO, real estate marketing

For Sale By Owner Flat Fee MLS…PLUS Video Marketing…

Worldwide reaching marketing strategies along with by owner flat fee MLS is a lethal combination! Other properties for sale in your community are not taking advantage of global exposure and local real estate offices are not experts in Internet marketing. Buyers need to be able to find you easily from anywhere in the world. There are many ways to go global that costs less than running a classified advertisement in your local newspaper. You really need to take advantage of the Internet and implement some of the marketing techniques to stand out online. Here is one proven plan that will cost you a little time but NO out of pocket expense.

Get your property on YouTube with a simple slideshow of your property! YouTube offers a huge international stage with as much as 12% of the online traffic! YouTube is currently the 4th most popular web site in the world! And best of all YouTube is FREE. In less than one hour in their help section with step-by-step instructions you will easily understand how to put your video on YouTube! What video you ask? I’ll tell you about a free and simple video software program in the next paragraph! 

Video marketing offers amazing global exposure driving massive traffic to your business or real estate! But you may be a little concerned about the video! Don’t be! Animoto.com makes it very easy to create an online video slideshow for FREE. All you need is about 10 good photos of the interior and exterior of your property. In less than 30 minutes you will be an Animoto expert. You can add text and music to your slideshow and upload it directly to YouTube automaticlly. Yes, I did say spend some time in YouTube’s help section and it is a good idea but not absolutely neccessary. You will have to create an account on both YouTube and Animoto. In less than a couple of hours of your time you will have created a massive advertising campaign that the world can see.

Hot TIP…

When you use Animoto’s automated upload feature into YouTube you need to log into your YouTube account and make a few changes that will greatly improve the ranking of your video. Click on the edit tab and go to the tags section. Tags are the same as keywords and you need to add tags to improve you rankings! People will find you by typing a keyword that is synonyms with your tags. For example if your property is in Fort Lauderdale and in the community of “Coral Ridge” your tags may include the following: Coral Ridge real estate, Florida real estate, Fort lauderdale real estate, home, homes, house, property, condo, condominium, golf property, waterfront, beach, etc.

The point is you want your video to be optimized and search engine friendly. Also, give your video a title that includes your keywords.

Below is a video example of a real estate slideshow created on Animoto and featured on YouTube. I hope this inspires you to go Global with your marketing efforts. This video service is also availble through my Caribbean Marketing Company for just $69.00

Technorati Tags: by owner mls, Florida, for sale by owner, real estate marketing