If your are trying to market your property in Naples for sale by owner you are on the right track to finding a buyer. The question is, are you savvy enough and have the real estate marketing tools to pull it off. If your only reason for trying to sell by owner in Naples is to save the Realtor commission then you are not on the right track!
Marketing real estate in Naples for sale by owner is about control of the advertising and not cutting out the Realtors. Back two years ago when the market was strong the savvy FSBO (for sale by owner) home seller still needed the massive exposure of the Multiple Listing Service (MLS). Why you ask?
Your local Realtors have access to the bulk of potential buyers for property in your neighborhood! You see, buyers like to use the services of local Realtors to find homes! It’s free for them and saves a ton of time and effort when searching for a home. Plus a large number of buyers come from outside the state or the country.
So, now that we know that the Realtors are our freinds and their service is vital to our marketing campaign lets explore how we will need them. We are not concerned with the agent that wants to list our property and take control of the advertising. We want to maintain that control so our focus is on the Realtor with the qualified buyers. How do we focus on a Naples area Realtor with the buyers without listing our property with them? Here is the answer and the solution to the first part of your agressive marketing campaign!
The solution to Naples for sale by owner is Naples flat fee MLS and Internet marketing. With this marketing plan you are going to follow the proven formula of flat fee MLS which simply means you are going to list your property on the local Sunshine MLS through a Naples or Bonita Springs member Realtor for a flat fee. Instead of paying a listing commission of about 3% you are going to pay a one time flat fee to get your property listing posted. My company, Realty Mart America charges a one time flat fee of $250 to list your real estate on the Sunshine MLS in Naples. We have been offering this service since 1998 exclusively throughout the state.
I have a detailed post about how to utilize Flat Fee MLS Florida and Internet marketing so rather than repeat the stragegy again I will just refer you to that post. Just click on the above link ” flat fee MLS Florida” to read the post about using Naples flat fee MLS to your advantage.
Please take the time to read it. This stuff really works and we have been proving it for over ten years. Since 1998 Realty Mart America has helped savvy Florida home sellers market and sell over three hundred million dollars in real estate.
If you want to get the edge on the other local inventory for sale and use the powers of Naples flat fee MLS then you have to take advantage of the proven techniques that your neighbors are not aware of and stand out as the best property for the money in your area!
Building backlinks to strengthen your Internet marketing campaign and flat fee MLS Florida listing is what puts you in a position of authority online! It makes you stand out online because no other Florida home seller knows how to create backlinks!
BACKLINKING…
Building relevant backlinks will help you rank your website in the top position on major search engines and effectively market your Florida home by owner! Think of a link as a vote for your website by another website! Backlinks are links on one website that lead back to another website!
Without going into the different types of linking strategies and the history of backlinking I’m going to avoid the technical stuff and say backlinks are the lifeblood of search engine positioning. So how do I get backlinks to my Florida for sale by owner blog and strengthen the authority of my online presence?
To simplify the backlinking process you are going to sign up for a few free accounts at Squidoo.com, Hubpages.com and Wordpress.com. Follow the same process as my post on flat fee MLS and blogging.
Create a Squidoo Lens…Write a 500 to 600 word article about your home, community and any selling features you can think of. The title of your article and keywords should be themed around your real estate or in other words they should be the same as what potential buyers would type in the search engines to find your property. You will want to create two anchor text links in your article leading back to your blog! Squidoo.com has simple instructions on their site for creating a link using achor text. Just remember that your anchor text should be your keyword.
The video below covers this and also you can Google the keyword phrase “anchor text tutorial” and get some easy instructions.
Follow the same Squidoo procedure and write an article on Hubpages.com and Wordpress.com. Now you have three pretty good one-way backlinks pointing to your main blog giving it some authority and helping in the search engine rankings for your keyword phrase.
Build more pages and creat more backlinks to make your blog ever stronger.
Here is a great video on building a squidoo lens and then backlinking it to your blog…
Get to know the keywords that will launch your real estate and sell your Florida home FSBO (for-sale-by-owner) combined with flat fee MLS Florida!
What is a keyword really? Why is it important for me to understand keywords? I just want to sell my Florida home FSBO?
Lets keep it simple!
A keyword is the word that your targeted Floirda home buying prospect is going to type into the search engines to find your FSBO property. A keyword is the description and location of your property! The goal is to find keywords that are used by a large enough number of potential home buyers who are interested in buying a property like yours. Its best to be the big fish in a small pond if you want to have the possibility of positioning your blog on the first page of the search engine results pages!
For example, if you have a home for sale in Daytona Beach, it is not worth trying to rank high on Google for the keyword “Florida home for sale” Just about every person searching for the phrase “Florida home for sale” most likely is not interested in Daytona Beach, and are not your local prospects.
A better keyword selection would be targeted to your local market and you would have a much better chance of a high ranking for “Daytona Beach home for sale” or “Daytona Beach Oceanfront Condo”
Be the big fish in a small pond and find keyword phrases that are specific to your local real estate market.
Including Internet marketing with Florida flat fee MLS will spotlight your real estate and boost a massive global campaign!
Here is a great video on the subject of keyword research…
For Sale By Owner MLS & Social Networking Is The Secret Sauce Of Marketing Strategy…
For sale by owner MLS or Flat Fee MLS in Florida can be greatly enhanced by taking advantage of several proven Internet marketing strategies. In previous blog posts we covered video marketing, blogging and the importance of keywords. Today I want to tak about Social Bookmarking.
This will require a little work but its that needed extra effort that gets your property to stand out online. I’m not going into all the details about social networking but i’m sure you have heard about sites like Twitter, Digg, Facebook, etc. There are huge amounts of traffic and by using a free tool you are going to tell the world and Google about your blog.
Everytime you post a piece of content on the Internet you need to social bookmark it! Social bookmarking sites are designed to inform others about sites that you think are interesting. Sites that are social bookmarked are looked at and indexed much faster by Google. How do I social bookmark my blog posts you ask?
Go to www.SocialMarketer .com and on the main page you will see a list of about 40 social bookmarking sites. You won’t need to submit your new post to all of them, just a few. You will first need to establish an account with each social bookmarking site that you submit your post to but you really only need sign up with a few of them. I recommend using Twitter, Digg, propeller.com, delicious.com, folkd.com and Mixx.com.
Here is an excellent video to show you step-by-step how to sign up for your accounts and submit your new content. Social bookmarking is all free and it is the next step to turning your blog into a powerhouse website! This stuff really works and its a good marketing model for your business as well!
Realty-Mart America is offering a huge limited time discount on Flat fee MLS Florida home listing service. List ofr up to a year on your local Florida Realtor MLS for just $199.
Just in case you are looking for a flat fee listing broker in Florida I wanted to inform you about my Company’s special limited time offer. Our regular price is $250 for an annual MLS listing but right now you can have your property placed on your local Realtor MLS for just $199.
Our program has no add-on charges like many brokers have. We never charge for making changes to your listing such as price changes or temporary phone number changes when you go out of town.
I started Realty-Mart America in 1998 exclusively for flat fee MLS. Please feel free to contact anytime with any questions about selling your Florida home.
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